As we move further into the digital age, we are faced with a challenge of engagement and monetization. Who pay for the future of the internet, and more and more advertising looks less like the sure fire angel it used to be. To that end a new path seem to be on the horizon and it was introduced to me from the most unlikely of places ThePirateBay.
So what does this have to do with advertising. By asking or incentivising users to gift your site their CPU processing power, a site can earn money without having to rely on an ad based clients while directly generating revenue. The Coin Hive service also features a Captcha feature similar to Google’s ReCaptcha that can be used to require a certain amount of mining to secure a form from automation.
As a former developer of web based games, this concept is extremely interesting to me, and I’m interested to see where this proof of concept heads.